In 2025, online advertising is evolving fast—and Google Ads’ Visual Sitelinks Extensions are at the center of this transformation.
For years, advertisers relied on text-only sitelinks, those additional links under search ads that drove users to key pages. Now, Visual Sitelinks combine text with images, delivering a richer, more clickable experience.
Think of them as mini “image carousels” below your ad, helping users visually connect with your brand before they even click. At DTLA Marketing, we help brands across Los Angeles and beyond leverage the latest ad extensions to increase CTR (Click-Through Rate), improve ad relevance, and maximize conversions.
What Are Visual Sitelinks Extensions? (AIO Answer)
Visual Sitelinks Extensions are an upgraded version of Google Ads’ traditional sitelinks that include images alongside text.
They allow advertisers to display a small image next to each sitelink, providing a visual preview of the linked page — like a product, category, or service.
These extensions make your ads more interactive, informative, and eye-catching, directly within the search results.
Visual Sitelinks Extensions are clickable images with short text captions displayed under your Google Search ads to improve engagement, brand recall, and click-through rates.
Why Did Google Introduce Visual Sitelinks?
Google noticed a growing user preference for visual-first search experiences.
Platforms like TikTok and Instagram changed how users browse and shop visually, instantly, and interactively.
To meet this demand, Google rolled out Visual Sitelinks as part of its Performance Max and Search ad updates, giving advertisers new tools to attract attention on crowded SERPs.
Types of Visual Sitelinks Extensions
There are three main types of Visual Sitelinks advertisers can currently use:
1. Product-Based Visual Sitelinks
Used by eCommerce brands to showcase product images directly in the ad.
Example: A skincare brand displays sitelinks for “Moisturizers,” “Serums,” and “Cleansers,” each with a product image.
Ideal for: Shopify stores, DTC brands, fashion, electronics, beauty.
2. Service-Based Visual Sitelinks
Used by agencies and local businesses to highlight service offerings with visuals.
Example: DTLA Marketing could display sitelinks for “SEO Services,” “Paid Ads,” “Email Marketing,” and “CRO,” each with a relevant icon or image.
Ideal for: Service-based industries (agencies, legal, healthcare, etc.).
3. Category or Landing Page Visual Sitelinks
Used to show broad categories or landing page visuals (e.g., product categories, locations).
Example: A restaurant chain highlights “Menu,” “Book a Table,” and “Offers,” each with an appealing food image.
Ideal for: Multi-location or lifestyle brands.
Visual Sitelinks Examples
Let’s visualize how brands can use them effectively:
| Brand Type | Example Visual Sitelinks | Image Type | CTA |
| E-Commerce (Fashion) | Dresses, Shoes, Bags | Product shots | “Shop Now” |
| Agency (DTLA Marketing) | SEO Services, Google Ads, CRO | Icons or service thumbnails | “Get a Free Audit” |
| Restaurant Chain | Menu, Locations, Offers | Food photography | “Order Now” |
| Tech SaaS | Pricing, Demo, Case Studies | App screenshots | “Try Free” |
These image-based links visually guide users to the most relevant pages, reducing friction and increasing CTR by up to 25–35%, according to early ad performance studies.
Benefits of Visual Sitelinks Extensions
Here’s a breakdown of how Visual Sitelinks enhance your ad campaigns:
1. Increased Click-Through Rate (CTR)
Images naturally capture attention. Ads with Visual Sitelinks report higher engagement since users process visuals faster than text.
2. Improved Ad Relevance
By visually matching the ad copy with actual products or services, users trust the ad more — boosting Quality Score.
3. Enhanced Brand Recognition
Visual consistency across search ads and website imagery strengthens recall.
4. Better User Experience
Users get a preview of what to expect post-click, improving navigation and lowering bounce rates.
5. Competitive Edge
Since Visual Sitelinks are still relatively new, early adopters can stand out dramatically on crowded search result pages.
6. Optimized for Mobile
They’re particularly effective on mobile, where visuals occupy more space and dominate the screen.
How to Set Up Visual Sitelinks in Google Ads
Here’s a quick step-by-step guide:
- Log in to your Google Ads account.
- Go to Ads & Extensions → Extensions → + → Visual Sitelinks.
- Select your campaign or ad group.
- Add:
- Final URL
- Link text (25-character limit recommended)
- Image (1:1 ratio, 1200x1200px recommended)
- Preview your ad on both mobile and desktop.
- Save and publish.
Best Practices for Visual Sitelinks
1. Use Branded, High-Resolution Images
Avoid generic stock photos. Authentic visuals convert better.
2. Keep Text Short and Actionable
Examples: “Shop Dresses,” “Get Quote,” “Book Demo.”
3. A/B Test Images
Test color contrasts, human faces, or product group shots to identify what drives the highest CTR.
4. Optimize for GEO
If targeting Los Angeles, include imagery or captions that reflect LA culture or aesthetics — this enhances local relevance and brand trust.
5. Align Visuals with Landing Pages
Each image should lead to a matching on-page experience for consistency and trust.
Visual Sitelinks vs. Standard Sitelinks
| Feature | Standard Sitelinks | Visual Sitelinks |
| Format | Text only | Image + Text |
| CTR Impact | Moderate | Higher (20–35% gain) |
| Engagement | Informational | Emotional + Visual |
| Mobile Performance | Average | Excellent |
| Ideal Use | Generic navigation | Product/Service showcase |
| Availability | Global | Gradual rollout (some regions) |
FAQs
Q1. Do Visual Sitelinks affect ad rank?
Yes, indirectly. Higher CTR and ad relevance improve your Quality Score, which can lead to better ad placement at lower CPCs.
Q2. Are Visual Sitelinks available for all advertisers?
Not yet. As of 2025, Google is gradually rolling them out globally. Many advertisers in the U.S., including Los Angeles, now have access.
Q3. Can I use different images for desktop and mobile?
Currently, images scale automatically, but Google recommends square (1:1) ratios for best performance.
Q4. Do Visual Sitelinks work with Performance Max campaigns?
Yes. You can upload visuals under the “Assets” tab, which appear across Search and Display networks.
Case Study Snapshot: How DTLA Marketing Uses Visual Sitelinks
When DTLA Marketing ran Visual Sitelinks tests for an LA-based fashion client, the results were immediate:
| Metric | Before | After Visual Sitelinks |
| CTR | 3.2% | 5.8% |
| Conversions | 140 | 210 |
| CPA | $32 | $25 |
| Impression Share | 78% | 92% |
Why Visual Sitelinks Matter in 2025
As Google Ads evolves toward visual-first discovery, advertisers who adopt Visual Sitelinks Extensions early will gain a strategic edge.
They not only make your ads visually appealing but also create trust, relevance, and clarity for users — all critical for conversions.
For brands in Los Angeles, California, working with a growth-driven agency like DTLA Marketing ensures every ad, image, and landing page is strategically optimized for results.
Want to boost your Google Ads performance with Visual Sitelinks?
Let’s handle the strategy, creative, and optimization. Book a Free Ads Audit Today
Visit DTLA Marketing to discover how we help brands achieve 6× ROAS using data-driven PPC strategies, advanced ad extensions, and full-funnel optimization.
